Showing posts with label LEGO Group. Show all posts
Showing posts with label LEGO Group. Show all posts

LEGO Group hiring for Senior Marketing Manager, Media Management


LEGO Group

Senior Marketing Manager, Media Management
Shanghai City, China, CN - Consumer Goods
We develop & integrate the Brand, Media & Marketing Capabilities of the future by providing enabling processes, tools & guidelines, and sharing best practices as well as challenges with our stakeholder community” Are you ready to join us?

You'll lead contact for local marketing teams, product marketing and own media channels, building strong foundation for media insights and embed into revenant franchises, market plans or channels.

You’ll drive a cross media regional agenda in Asia which includes setting and adjusting direction for media management, are you passionate about defining and embedding media strategy for Asia in LEGO?

Set the direction for Media Management & Strategy for Asia closely aligned to overall global direction and strategy. Adapt and embed global media guidelines into regional / local use.
Execute yearly Audit process in collaboration with external partner to check and validate that the media has been placed at the right place at competitive prices.
Act as key contact to Media Agency. Ensure clear briefs on key communication and media challenges. With expert knowledge, act as a sparring and challenge partner to Media Agency’s proposed plans in accordance withbriefs and overall communication challenge to deliver stronger value to stakeholders. Proactively work with local LEGO marketers to optimize and sharpen media plans, communication briefs and address challenges across key franchises as well as super segments (Yearly).
Scan, collect and connect media insights from Asia specific campaigns but also generally across the media landscape to fuel media strategy and guidelines, both regional and global.
Act as a sparring partner to our product marketing organization, consumer marketing agency and own media channels on
Directly engage in China Central TV bidding working alongside agency.
Work with Sales & Marketing team to identify and potentially build up direct relationship with digital and outdoor agencies.

What are we looking for?

BA degree in related field required. Graduate level/MA degree preferred.
Proven track record in media agency (Particular planning and or communication strategy) or in a similar marketing organization on Manager Level or above.
6+ years of marketing or media agency experience (Media agency preferred).
Demonstrated marketing and media performance and experience.
Must have natural authority towards agencies and internal stakeholder community.
Can work independently recognizing the need for fixed frames and deadlines.
Very strong collaboration competence & understanding of stakeholder perspectives – good at stakeholder management and relationship building.
A very strong holistic approach to media management.
Open-minded and interested in continuing to learn and optimize work.
Strong understanding of marketing toolbox and communication as well as analytical skills.
Must be able to connect and align with global team while placed in a local marketing organization.

The LEGO Group:

The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.
The LEGO Group is an inspiring and rewarding place to work. Our culture is characterized by an informal atmosphere, an open dialogue, and respect for each other. So if you are a dedicated professional with an imaginative mind who wants to take play seriously, we can offer you the building bricks for a great career.

Bringing it to life

”It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings.”
Thomas Dahl Jeppesen, HR Manager.


No salary provided

Apply Now

Posted May 01, 2015 at 02:08PM

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