Bitdefender Total Security is an award winning antivirus and Internet security package that is equipped with powerful tools to keep your system safe in every way imaginable. Using a clean and simple interface, Bitdefender offers high levels of customization or beginners can make use of the AutoPilot feature which automatically adjusts to a balanced...
Bitdefender Security Suite 2015 edition, is a full security suite that keeps you safe online. The application has numerous integral services included, such as antivirus, firewall, a USB drive immuniser, strong browsing and privacy tools, social networking protection, parental controls and a spam filter. Bitdefender is award winning software, whic...
Essentially, they’ve decided to make a bunch of updates that will make its ad tools more suitable for mobile technology.
Changes are on the way for Google AdWords
The major, or most prominent change, is to see a much greater emphasis on location related mobile searches. The new changes were announced at the Google Performance Summit in San Francisco and followed the news that of the trillions of Google searches every year, over half are now made from mobile devices.
Google has claimed that searches made from mobile devices are currently growing 50% faster than in any other area, so this new direction makes sense.
Significantly, the move will separate desktop and mobile devices in the way AdWords operates for each type of device.
Advertisers will be given the option to make mobile the primary focus of their campaigns, and also allow them to set different bids for desktop, tablet, and mobile devices.
“Marketers need more control and flexibility to optimize bids on specific devices. In the next few months, you’ll be able to set individual bid adjustments for each device type– mobile, desktop and tablet. This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%. With more controls, you can now optimize with greater precision while keeping things simple with a single campaign that reaches consumers across devices.”
But this isn’t the only change Google has made.
The way the ads themselves look is changing as well. Advertisers will now have an increase in headline characters and get one 80 character line description to sell their product instead of the two current 35 character lines.
Google had been considering redesigning the way their AdWords works for some time now, but only recently have felt that the wider world was now ready for the changes.
That said, it has drawn criticism from some quarters for not having separated the distinction between mobile and desktop experiences before now, arguing that some companies were forced to pay more in AdWords fees for click-throughs that could never lead to sales.
The original Blog post can be seen here.
The post Google Changes How AdWords Works appeared first on FileHippo News.
The world of software that drives the automotive industry (pun totally intended) has faced a lot of negative press. From the emissions cheating scandal that put millions of cars on the road that violated acceptable pollution standards to a Formula E race car shutting off in the middle of a race earlier this month to the repeated safety recalls of everyday consumers’ cars due to safety and security concerns, the onboard tech in our vehicles isn’t making the grade.
Tesla had more software glitches than any other vehicle manufacturer
But perhaps no company knows that better than Tesla Motors. New information found that Tesla and co-owned brands Jaguar and Land Rovers had more software glitches than any other automakers.
Before pointing any fingers, it’s important to know that a study by JD Power and Associates found a 22% year-over-year jump in driver software complaints in 2015, and software issues that led to manufacturer recalls increased 45% in that same amount of time. And this isn’t just a matter of your windshield wipers incorrectly relaying the amount of washer fluid; of the nearly 200 recalls due to software defects in the past five years, 141 of them involved issues that could cause a crash.
The unfortunate reality behind the software concerns and the auto recalls isn’t just the overall expense to the industry–and therefore, passed on to consumers and taxpayers–but lies in the trustworthiness of the automotive industry as a whole, regardless of manufacturer.
“Software-related problems have become much more prevalent and, if not addressed, could begin to erode consumer trust in new automotive technology,” said Renee Stephens, vice president of U.S. automotive at J.D. Power, in a press release on the software study. “Using this information from owner complaints, automakers can quickly identify whether the problem crosses model lines, components or even other companies with similar components/suppliers, and can begin to address the breadth of the concerns. Not every complaint registered by consumers becomes a recall, but they are all very important to manufacturers.”
So how does Tesla figure in? Unfortunately, that answer could be in the mechanism by which Tesla motors upgrades or updates its vehicles’ software. With the cloud-based updates, the automaker can issue more instant software updates than other manufacturers (like ones who require the owner to bring the car in to be serviced in order to update the computer). The very fact that Tesla has streamlined the update process in order to avoid potentially life-threatening delays could not only save lives, but could be skewing the numbers when it comes to the total record of glitches.
The post Tesla Plagued By Highest Number Of Software Glitches appeared first on FileHippo News.
WhatsApp is arguably one of the most popular workload streamlining and communication apps, with more than one billion registered users worldwide. And the news earlier this month that WhatsApp was rolling out a desktop version for PC and Mac only made the already great messaging and collaboration app even more useful.
Why you shouldn’t download WhatsApp Gold
So why wouldn’t users want to upgrade to WhatsApp Gold? After all, the premium version claims to offer video calling, the ability to send as many as 100 images at the same time, and more. What’s not to love?
Perhaps the fact that it’s a scam, for starters. Spammers are flooding email and messaging inboxes with phishing attempts, hoping that they land on a WhatsApp user who can be enticed into taking advantage of the new features, some of which (like the video calling) have actually been announced as being in the works. The link to download WhatsApp Gold, however, is malware that installs data mining software on your computer or smartphone. Sadly, the message offering users the bogus upgrade is so cheesy that there’s no way it would have been given the green flag by any company’s PR department, yet as studies of phishing attempts have shown, gullible people do fall for them.
This isn’t the first time scammers have tried to use WhatsApp to spread malicious software. According to MobileChoiceUK, an attempt earlier this year came in the form of phony emails that claimed there was an audio or video message waiting for the recipient, prompting them to click the link to play their message.
So far, the Android OS has been the hardest hit with this wave of fake upgrade emails, but that doesn’t mean iOS users are in the clear. If you receive an email, text message, or social media message with the option to upgrade to Gold, delete it immediately.
Forget WhatsApp Gold and be safe by downloading WhatsApp for PC from FileHippo instead!
The post WhatsApp Gold Offer Is A Scam appeared first on FileHippo News.
TunesGo from Wondershare is a multi-platform app that provides flexibility in managing the content from iOS and iTunes to your computer. The TunesGo app has been designed to help users share music with their Android devices and manage files into an organized library that is easy to search and sort. TunesGo automatically converts almost any m...
