Tech News Stop - Sharing by Wasim Akhtar

Chances are you're not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/oyqcX4dFO5M/seven-tips-for-killer-online-customer-reviews.htm

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You're a small business and you've got a decent website—but you're not sure how it's doing. What you need is Google Analytics (GA), but you're not sure what to make of all the reporting options. Don't worry, we can help. What's Important in Google Analytics? For a small business, the most complex reports aren't going [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/DrUo2mvOuVw/google-analytics-tips-for-small-businesses.htm

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Here's the video from Josh Patrice's excellent SEO for small business webinar last week. Enjoy:
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/9ejt4KOR1XQ/smb-seo-tips-video.htm

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Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand. At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/aES6wSeOhY4/balancing-seo-and-branding.htm

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AKA: 'Because I said so' doesn't work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering 'Why?' The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you're trying [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/fZ4_0NjQ6Z4/great-proposals.htm

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Or, if you're a Republican: "What the hell just happened?!" The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn't know for days after November 6th… Oops. The [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/N_kVMiCxgcw/the-social-candidacy.htm

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We've all been there. You're in the marketing meeting and someone brings up SEO. I don't know how they're bringing it up, but they've done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn't heard what they've just said. [...]
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/l2Ep_5CrvvI/cringe-worthy-seo-phrases.htm

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