::::Apple TV set chatter heats up with rumored content talks::::

<div class=&quot;custm_img_blk&quot;><img src=&quot;http://www.techgig.com/files/photo_1335581583_temp.jpg&quot; border=&quot;0&quot; align=&quot;left&quot; /></div><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>Apple is once again said to be talking up a TV set when trying to ink deals with content providers.</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>The latest target is said to be&nbsp;<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>Epix</span>, a joint venture of Paramount, Lionsgate and MGM. According to<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>Reuters</span>, the movie channel has been in talks with Apple to bring its content to Apple's digital stores.</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>The interesting tidbit, Reuters says, is that Apple's been pitching a deal that would bring the content beyond its $99 set top box, and to &quot;upcoming devices that stream content.&quot; That could be Apple's TV set, a product that hasn't been announced, but is largely expected to be sometime this year, Reuters suggests.</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>An Apple spokesman declined to comment, saying the report was &quot;speculation.&quot;</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>Epix is already available on a wide variety of devices, including Apple's&nbsp;<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>iPhone</span>,&nbsp;<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>iPod Touch</span>&nbsp;and<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>iPad</span>, but like HBO GO -- and unlike Hulu Plus and Netflix -- it requires authentication from a supporting service provider. I.e., a user has to already subscribe to a cable or satellite channel.</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>In August, 2010 Epix and Netflix&nbsp;<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>reached a multiyear deal</span>&nbsp;that would bring Epix content to Netflix 90 days after it first appeared on pay TV and on demand channels. Reuters notes that that deal, which Netflix pays $200 million a year for, is up in September.</p><p style=&quot;margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; -webkit-font-smoothing: subpixel-antialiased; border-width: 0px; padding: 0px&quot;>Apple is expected to make full use of its existing content deals, while possibly introducing new ones that would give would-be cord cutters a way to ditch their existing cable service to watch TV programming. Some analysts have even suggested Apple will&nbsp;<span style=&quot;border-style: initial; border-color: initial; border-image: initial; outline-width: initial; outline-color: initial; cursor: pointer&quot;>offer a pay-by-channel model</span>.</p>

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