<div class="custm_img_blk"><img src="http://www.techgig.com/files/photo_1335491274_temp.png" border="0" align="left" /></div><span style="text-align: left">India's moral police may soon have a tough task at hand with an unknown, small firm launching what would pass off as India's first phone endorsed by a real-life </span><span style="text-align: left">porn queen</span><span style="text-align: left">.</span><br /><br /><span style="text-align: left">Having signed on Canadian porn star of Indian origin </span><span style="text-align: left">Sunny Leone</span><span style="text-align: left"> as its brand ambassador,</span><span style="text-align: left">Chaze</span><span style="text-align: left"> on Thursday said "the upcoming Bollywood actress" would launch its </span><span style="text-align: left">mobile handsets</span><span style="text-align: left"> with "mass appeal". It even released a picture of Leone as if she were at a press event launching the phones since having her to do that at an actual event in New Delhi may well have been fraught with unforeseen reactions.</span><br /><br /><span style="text-align: left">When queried, the PR representatives of Chaze Mobiles, PerceptProfile, revealed the still had been shot during the porn star's "first-ever TVC shoot" for the firm at "exotic locales" of</span><span style="text-align: left">Thailand</span><span style="text-align: left">. The ad will soon be beamed during prime time on Indian television.</span><br /><br /><span style="text-align: left">The imagery and association with Leone who is better known as a porn star than as an actress seems to indicate how </span><span style="text-align: left">Chaze Mobiles</span><span style="text-align: left"> wants to position its product in an extremely cluttered </span><span style="text-align: left">low-end handsets</span><span style="text-align: left"> market. However, steering clear of Leone's controversial past, the company described her simply as a "rising actress".</span><br /><br /><span style="text-align: left">"I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with 'Brand Chaze' because I am really impressed by Chaze's ideology of bringing out mobile technology for the masses and personally feel connected with their vision," the press release quoted Leone as saying.</span><br /><br /><span style="text-align: left">It remains to be seen how the market takes to Leone-endorsed phones. Boosted by a saucy TVC by Leone, Chaze may well gain an upper hand in the segment still dominated by cheap Chinese phones.</span><br /><br /><span style="text-align: left">Chaze has launched two entry-level models </span><span style="text-align: left">C123</span><span style="text-align: left"> and </span><span style="text-align: left">Jewel; C555</span><span style="text-align: left"> which boasts a "big screen and big sound" (sans any specs whatsoever); C234 (a "touch and type"phone) and </span><span style="text-align: left">C99</span><span style="text-align: left">, a "full soft touch </span><span style="text-align: left">multimedia phone</span><span style="text-align: left">".</span><br /><br /><span style="text-align: left">The company claimed its phones will be powered by "avant-garde features" such as dual SIM, auto call recording, answering machine, multimedia, big speakers, and last, but not the least, a spy camera! All models are priced between Rs 1500 and Rs 3500.</span>
<a href='http://techgig.com/tech-news/editors-pick/Sunny-Leone-will-sell-mobile-phones-now-11991'>View More</a>
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