::::Samsung launches smart TV at Rs 37,700 in India::::

<div class=&quot;custm_img_blk&quot;><img src=&quot;http://www.techgig.com/files/photo_1337277187_temp.jpg&quot; border=&quot;0&quot; align=&quot;left&quot; /></div><span style=&quot;text-align: left&quot;>South Korean consumer electronics major&nbsp;</span><span style=&quot;text-align: left&quot;>Samsung</span><span style=&quot;text-align: left&quot;>&nbsp;is bullish on the&nbsp;</span><span style=&quot;text-align: left&quot;>flat panel TV</span><span style=&quot;text-align: left&quot;>business in India, and is eyeing a 35 per cent market share in the segment that is expected to touch 50 lakh units in the current year.</span><br /><br /><span style=&quot;text-align: left&quot;>The company which is present in India through its wholly- owned subsidiary, Samsung India Electronics, has a market share of around 30 per cent of the 38 lakh units of flat panel televisions in the country.</span><br /><br /><span style=&quot;text-align: left&quot;>&quot;We have over 30 per cent share in the business, which is more than the industry growth, and this year it should increase by five percentage points to 35 per cent,&quot; Samsung India Audio Video Business Vice-President Raj Kumar Rishi told reporters here.</span><br /><br /><span style=&quot;text-align: left&quot;>The firm is also betting big on the&nbsp;</span><span style=&quot;text-align: left&quot;>LED TVs</span><span style=&quot;text-align: left&quot;>&nbsp;and expects to garner a market share of close to 40 per cent this year from 34 per cent in 2011.</span><br /><br /><span style=&quot;text-align: left&quot;>&quot;Consumers are showing a strong adoption of LED TVs. It has better technology, lower energy consumption and the better picture performance. We will also launch new products in LED and drive the transition from&nbsp;</span><span style=&quot;text-align: left&quot;>LCD</span><span style=&quot;text-align: left&quot;>&nbsp;to LED,&quot; Rishi said.</span><br /><br /><span style=&quot;text-align: left&quot;>&quot;Samsung's contribution to LED TVs is expected to grow to 70 per cent this year compared to 25 per cent sale of flat TVs in 2011,&quot; he added.</span><br /><br /><span style=&quot;text-align: left&quot;>The company today launched its interactive&nbsp;</span><span style=&quot;text-align: left&quot;>smart TV</span><span style=&quot;text-align: left&quot;>&nbsp;priced at Rs 37,700 to Rs 2,73,000.</span><br /><br /><span style=&quot;text-align: left&quot;>With the new launch, the company is targeting a market share of 65 per cent in this category.</span><br /><br /><span style=&quot;text-align: left&quot;>Samsung also plans to sell 1.5 lakh units of smart TV units as their market is projected to reach 2.5 lakh units in 2012 as compared to over 1.1 lakh units in 2011.</span>

<a href='http://techgig.com/tech-news/editors-pick/Samsung-launches-smart-TV-at-Rs-37-700-in-India-12461'>View More</a>