::::Yahoo! moves to reclaim Internet search crown::::

<div class=&quot;custm_img_blk&quot;><img src=&quot;http://www.techgig.com/files/photo_1337827743_temp.jpg&quot; border=&quot;0&quot; align=&quot;left&quot; /></div><span style=&quot;text-align: justify&quot;>Yahoo</span><span style=&quot;text-align: justify&quot;>! on Wednesday set out to reclaim the Internet search crown from&nbsp;</span><span style=&quot;text-align: justify&quot;>Google</span><span style=&quot;text-align: justify&quot;>&nbsp;with the release of software that transforms the way users explore the Web using Apple's coveted gadgets.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>A Yahoo! Axis application was introduced for iPhones,&nbsp;</span><span style=&quot;text-align: justify&quot;>iPads</span><span style=&quot;text-align: justify&quot;>, and iPod Touch devices and also as &quot;plug-in&quot; software for Chrome, Internet Explorer, Firefox and other Web browsers featuring HTML-5 graphics capabilities.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;Yahoo! is still very much in search,&quot; special projects product management director&nbsp;</span><span style=&quot;text-align: justify&quot;>Ethan Batraski</span><span style=&quot;text-align: justify&quot;>&nbsp;said while giving AFP an advance look at Axis. &quot;We continue to flourish.&quot;&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Axis does away with the blue links that have defined Internet query results for a decade and replaced them with previews of pages that might provide the information being sought.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>The application lets users easily &quot;swipe&quot; from one Web page to another or review a pull-down strip of preview pages instead of making them click on links to see what websites look like.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;We removed the entire search results page from the equation for a game-changing search experience,&quot; Batraski said.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;The entire search experience is in the app,&quot; he continued. &quot;You will never have to use Safari ever again.&quot;&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Safari is the Web browsing program&nbsp;</span><span style=&quot;text-align: justify&quot;>Apple</span><span style=&quot;text-align: justify&quot;>&nbsp;builds into its devices.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>The Axis search results pane instantly displays information of potential interest, such as the score from a most recent game if the query is a sports team.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Yahoo! also made it simple to email, tweet, &quot;pin,&quot; or bookmark pages with touches of screens.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Axis also gives users the option of synching pages across devices, so that driving directions, movie times or other pages left open on one gadget will automatically display on another, the demonstration showed.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;I could easily start something on my iPad and continue on my iPhone,&quot; Batraski said. &quot;The goal here is to connect all my devices together.&quot;&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Clicks of side tabs replace swipes in the plug-in version of Axis for desktop computer browsing software.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>For now, Yahoo! is not displaying ads in Axis because the focus is on winning users before weaving in ways to make money without marring the smooth experience.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Yahoo! has been steadily losing ground to Google in the Internet search market. Google's share inched up to 66.5 percent in April while Yahoo!'s portion slipped a fraction to 13.5 percent, according to&nbsp;</span><span style=&quot;text-align: justify&quot;>comScore</span><span style=&quot;text-align: justify&quot;>.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Microsoft's Bing was the second most popular search service, handling 15.4 percent of queries, the industry tracker reported.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Yahoo! in 2009 made a deal with&nbsp;</span><span style=&quot;text-align: justify&quot;>Microsoft</span><span style=&quot;text-align: justify&quot;>&nbsp;to have Bing handle the labor-intensive job of finding and indexing content on the Internet, freeing itself to concentrate on interesting or personalized ways to present results.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;We outsourced a backend process that every search engine was trying to do,&quot; Batraski said.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>&quot;It is grunt work and we are really focused on innovating.&quot;&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Axis became available at Apple's online App Store late Wednesday.&nbsp;</span><br /><br /><span style=&quot;text-align: justify&quot;>Axis will be begin rolling out to France, Britain and a few other countries by the end of the year, according to Batraski.</span>

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