I presented at Distilled's Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, 'content marketing' as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here's the annotated slide deck:
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/avpgZLtNgnA/release-the-wire.htm
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