::::Can software help Infosys out of financial rut?::::

<div class=&quot;custm_img_blk&quot;><img src=&quot;http://www.techgig.com/files/photo_1335407413_temp.jpg&quot; border=&quot;0&quot; width=&quot;300&quot; height=&quot;180&quot; align=&quot;left&quot; /></div><p>Infosys derives only about 6 percent of its almost USD 7 billion in annual revenue from proprietary software products. Its goal is to pump that up to one third of its revenue. The move comes as Infosys's traditional IT services business faces slower growth. To understand how Infosys hopes to get to this new future in software, look at its new software product in one of the industry&rsquo;s hottest markets: digital marketing.</p> <p>Infosys is selling an online, subscription software product called BrandEdge, aimed at helping companies conduct digital marketing campaigns and measure the results. Inofsys is pitching the software to chief marketing officers, whose tech budgets are rising as their work moves increasingly to websites, email, mobile apps, and social networks, and as CMOs do more analytics to measure performance. Gartner analyst Laura McClellan caused a stir early this year by predicting CMOs at high-tech firms would control more tech budget than CIOs by 2017.</p> <p>Infosys is selling the BrandEdge software service in partnership with WPP, one of the world's largest advertising and marketing firms, whose Fabric subsidiary provides marketing management software that's part of this suite. Infosys is selling the software as an online subscription, and it also sells</p>

<a href='http://techgig.com/tech-news/editors-pick/Can-software-help-Infosys-out-of-financial-rut--11975'>View More</a>